Axion Seguros Case Study
Branding // Print Design // Web Design & Development
“Atomivox developed a rebranding process for Acção & Rigor with the creation of a new brand and institutional image, Axion Seguros. Through a multidisciplinary team […] Atomivox was able to adopt a simple and objective language that demonstrated a distinct ability for execution and availability.”
– Henrique Alves, Axion Seguros
As an established insurance brokerage, Acção & Rigor was doing many things right. They had a respected local reputation, national exposure, and a network of independent insurance brokers. What they lacked was a brand to scale into Portugal’s international expatriate community and international partners.
In order to gain international traction, the Acção & Rigor brand required a complete reset. After getting to know Henrique, his team, and their goals, we got to work creating a new brand, new website, and custom narrative, tying it all together under a new, inclusive name: Axion Seguros.
What the Client Received
Axion Seguros needed more than just design to achieve their goals. They needed a creative partner to guide them through the rebranding process. Today, Axion Seguros’ identity and digital experience are working seamlessly together to help them realize their goal of global expansion.