By Emanuel Henriques, Atomivox Services Director
“Well, I have a business but I don’t really need a website. I have a Facebook page.”
Give or take, any person within the web design business has heard this reply at least once.
But guess what, unless you’re not interested in generating more leads or growing your business, you really need one!
As the world plunges into the boiling digital pool, any business of any size, HAS to keep up and stay relevant. Otherwise, the odds of becoming a dinosaur are remarkably high (and we all know what happened to them). These days, having a website means a lot more than just selling your products or promoting your services.
Still unsure about why you need to get yourself a website? Here are 7 reasons why:
7 Reasons Your Business Needs A Website, Now!
1. Everybody else is doing it
Sounds like a follow-the-leader-Simon-says type of reason, huh? But look from this perspective. If you don’t have a website, then there’s absolutely nothing stopping potential clients from searching for your products and services but finding your competitor’s fully optimized website instead.
Meaning, they’ll buy your competitors’ products, not yours.
More than ever before, a consumer starts their journey by Googling and researching online when looking for something. If no one can find your business on the web, customers will take their money somewhere else. So, keep up with the pack and spruce up your digital flair!
2. It’s expected!
It’s the 21st century, guys and gals. Any company under the sun has a website these days, so I dare you to keep a straight face while telling a client that your company doesn’t have a website. Access to information is almost too easy and instantaneous. Anybody can pop-up a laptop or jump on the phone and search for something.
No one will take your business seriously if you don’t have a website with relevant information.
3. Showcase what you offer
Having your own digital presence will allow you to promote what your business has to offer. Better still, it gives you a substantial reason to convince customers to do business with you and not your competition.
Make sure your product images and videos truly make an impression. Hire a professional photographer, web designer, or videographer if you need to.
Like in a physical shop, you care what your storefront looks like. A business website shouldn’t be any different. Doll up that digital storefront and start selling!
4. Social cred
Having a website alone doesn’t fix the problem. Actually, that’s just the tip of the iceberg once you start to think ‘digitally’. Credibility is key to affecting and steering a consumer to choose one product over another. 90% of consumers stated that online reviews influence their buying decisions. While you cannot fully control what’s being said about your business on Yelp or other influencer websites, you SHOULD at least maximize the exposure of your own customer’s experiences.
Let your happier clients fly the flag for you. And make sure you always include logos and a nice testimonial section to impress potential visitors and entice them to engage.
5. Control what’s being said
Social media channels are vibrant and packed with information, being shared and respawned a zillion times. Unfortunately, there’s no way to control what is being said about your own business but having a website allows you to harness your narrative, and start influencing the public perception of your brand.
Find the right voice and tone to express your brand’s personality and reach out to your specific crowd. Link all your social media channels to your website and never underestimate the power of blogging! Share your passion for your business with your audience and stay true to what you stand for.
6. Let Google know you exist
Googling is equivalent to searching. Recent studies disclose that 81% of consumers research online before making a purchase. This is valid for any product, not necessarily only online sales. Could be a house, a car, a pair of shoes or finding a nice resort to spend your summer vacation.
You can maximize the odds of showing up on Google by optimizing your website’s SEO, using the right keywords, and the right content strategy to make it happen.
If Google can find you, so can everyone else.
7. The New York syndrome
New York: the city that never sleeps, right? Well, let’s apply that to websites and marketing. Wouldn’t it be nice to have a salesperson working for you that never sleeps, never takes a day off, never asks for a raise and doesn’t mope about sunny vacations?
Well, shift the way you think about websites as something more than a digital face for your business. Your company’s website should be an online lead generation and sales machine, a lead magnet and an ambassador to your brand.