Insurance Gets a Makeover

    Insurance Gets a Makeover

    Insurance Gets a Makeover

    Read the Axion Case Study
    design | news

    By Guimel Sibingo, Communications Manager

    “Atomivox developed a rebranding process for Acção & Rigor with the creation of a new brand and institutional image, Axion Seguros. Through a multidisciplinary team, able to interpret our origins and founding values as well as envision the future in accordance to our activity, Atomivox was able to adopt a simple and objective language that demonstrated a distinct ability for execution and availability.” Henrique Alves, Axion Seguros

    When a company first approaches us for a brand and marketing redesign, they often cite various reasons. Some might be struggling with their business, some want a fresh new look to their brand, and others wish to redirect their messaging towards a new audience.

    The Portuguese insurance brokerage company Axion Seguros fell under the latter category. As a highly successful company, they sought to expand their reach to not just national customers but international ones, particularly the growing international ex-pat community who are making Portugal their new home.

    What set Axion apart from other insurance brokerage companies was their emphasis on serving their customers, national and international alike. The company already had a healthy internal culture that communicated to their customers a sense of loyalty, relationship, and reliability. Axion was truly a partner that customers could trust as they embarked through the often-confusing insurance world. However, Axion’s old website and branding materials failed to fully reflect the company’s success and their message.

    Inspired by the work Axion was already doing, we at Atomivox embarked on a journey to fully reflect Axion’s healthy culture on their website and branding, both to attract new international customers and communicate the company’s positive message.

     

    Changing the company’s name

    The first step in the rebranding process was the alteration of Axion’s company name. Their old name (Acção Seguros) was effective for the Portuguese market but posed a challenge for Axion’s mission of reaching an international audience.

    Most individuals looking to move to a new country tend to do their research online for the various needs they might have. Changing the company name from Portuguese to a more English-sounding name made it more likely to be recognized by a wider customer base.

    After several extensive interviews with the customer, our team shortlisted a number of names based on those interviews and global insurance market research. The team compared our shortlist of names to larger, multinational insurance brands and landed on the name Axion. It’s similarity to the word “Action” made it a prime pick as it created a level of recognition fit for reaching a global audience.

     

    Branding: new logo and business collateral

    In its daily insurance dealings, Axion already communicated a sense of security and trust. The challenge was to translate this into a strong and creative logo.

    The company’s original logo was that of an elephant – a concept that was closely tied to the history of the company. Although we first attempted to incorporate the elephant into the designs it was ultimately decided, in conjunction with the client, that the concept was slightly outdated and could prove confusing to their growing audience.

    Our Creative Director (and resident design expert) Marcy discussed these ideas at length with the customer and came up with several new options.

    Marcy chose to go with the use of a shield as it is a universal symbol of strength and loyalty – traits that any customer would desire in an insurance brokerage company. The client decided to go for this shield design:

    The new logo was converted into an extensive range of business and brand collateral which included new business card designs, office collateral such as letterhead and folders, as well as large corporate signage, adding further credibility and strength to Axion’s image.

    Upon the customer’s request, we maintained Axion’s original color scheme of red and white.

    These colors served as guiding posts for the overall design of the website. Before we could embark on the website design, however, we first had to look at the company’s messaging.

     

    Communicating life, not tragedy

    One of the most common messaging tropes used by insurance and insurance brokerage companies worldwide is the extended focus on tragedy. It’s a tricky issue because tragedy or the fear of tragedy is inherent in one’s pursuit of an insurance policy. We fear bad things happening, so we seek ways to protect ourselves. It’s tempting to focus on that fear.

    Our team at Atomivox decided to go a different route, we decided to focus on the positive aspect of obtaining insurance, stressing the fact that having insurance means enjoying life, worry-free.

    Insurance is important for tragic moments but it is also useful for the more positive moments such as a having a child, purchasing a new car or starting a new business. Changing the messaging would help give the readers a positive association with Axion, something that was already reflected in the company culture.

    Ultimately the Atomivox team decided on the tagline: INSURANCE FOR LIFE as a way to best communicate that message.

    The overall language of the website content sought to communicate this by using positive, user-friendly, easy-to-understand language that was also compelling and inviting.

     

    An innovative, modern website redesign

    Axion’s previous website was lacking in many ways particularly in the area of design. There was too much text and not enough visually compelling materials. The domain name (owing to the company’s previous name) was difficult to remember and difficult to spell. We also discovered that the site was slow, and due to not having been updated for some time, was lacking modern prerequisites such as SSL protection and brute force mitigation.

    Our design and implementation team sought to revive the website and have it accurately reflect the company’s message of trust, security and positivity.

    Inspired by the shield, we incorporated those elements into the design such as in hard corners between section dividers. The overall imagery of the website exudes a sense of security and reliability.

    In order to enhance the usability and security of the website, we redesigned and redeveloped the website on WordPress, the world’s most popular CMS, optimised the website for mobile responsiveness, enhanced security using industry best practices and helped migrate the website to a faster web host using SSD servers.

     

    The end-result

    The branding and website redesign of Axion’s website was a much-needed step for the company and one that will aid them in achieving their goal of expanding their clientele to a global audience. Axion Seguros’ Henrique Alves was greatly pleased by the result:

    “Atomivox developed a rebranding process for Acção & Rigor with the creation of a new brand and institutional image, Axion Seguros. Through a multidisciplinary team, able to interpret our origins and founding values as well as envision the future in accordance to our activity, Atomivox was able to adopt a simple and objective language that demonstrated a distinct ability for execution and availability.

    Knowing that the communication and branding process is continuous and changing, we are confident that Atomivox’s services will continue to add much value to our company in an increasingly complex and demanding digital world.”

    With a new name, branding, narrative and website we believe that Axion is much better positioned to grow their business, expand their network and reach success.

    Would you like to write your own marketing success story? Give us a shout for expert branding, design and marketing services and take your business to the next level.

    LET'S LIGHT A FUSE!

    We want to hear about your biggest, boldest ideas.

    Please fill out the form below and let's start a conversation. Want to chat in person? No problem, give us a call or email us directly. 

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    /*** Caldera Form Styling***/ /*** THIS CHANGES THE LOOK OF THE FORM FIELDS ***/ .caldera-grid .form-control { padding: 16px; height: auto; box-shadow: none; background: transparent; color: #fff; border: 2px solid #fff; } /*** THIS CHANGES THE BUTTON STYLE ***/ .caldera-grid input[type=submit] { padding: 10px 16px; border-radius: 2px; background: transparent; color: #fff; font-size: 20px; border: 2px solid #fff; float: right; transition: all 0.3s ease-in-out; } /*** THIS CHANGES THE BUTTON HOVER STYLE ***/ .caldera-grid input[type=submit]:hover { background: rgba(255,255,255, 0.2); border-color: transparent; color: #fff; } .caldera-grid .form-control:focus { border-color: #fff; box-shadow: inset 0 1px 1px rgba(255, 255, 255, .075), 0 0 8px rgba(255, 255, 255, .6); } /*** THIS CHANGES THE PLACEHOLDER TEXT COLOR WHICH IS IMPORTANT FOR THIS PARTICULAR STYLE ***/ input::-webkit-input-placeholder { color: #fff !important; } input:-moz-placeholder { /* Firefox 18- */ color: #fff !important; } input::-moz-placeholder { /* Firefox 19+ */ color: #fff !important; } input:-ms-input-placeholder { color: #fff !important; } textarea::-webkit-input-placeholder { color: #fff !important; } textarea:-moz-placeholder { /* Firefox 18- */ color: #fff !important; } textarea::-moz-placeholder { /* Firefox 19+ */ color: #fff !important; } textarea:-ms-input-placeholder { color: #fff !important; }

    3 Logo Design Ideas Inspired by Pantone’s 2019 Colour of the Year

    3 Logo Design Ideas Inspired by Pantone’s 2019 Colour of the Year

    3 Logo Design Ideas

    Inspired by Pantone’s 2019 Colour of the Year
    design | news

    By Guimel Sibingo, Communications Manager

    If you’re in the world of design and you don’t know about Pantone’s Colour of the Year, you must be living under a rock (as the Communications Manager for Atomivox and a non-designer this was definitely true of me)!

    This year’s colour, Living Coral (Pantone 16-1546), was announced December of last year. The colour matching maven describes it as “an animating and life-affirming coral hue with a golden undertone that energizes and enlivens with a softer edge. “

    Pantone’s Colour of the Year selections are often used to inspire fashion designers, publishers and graphic designers. They are even used to inspire makeup looks and tutorials (I see you, Fenty!)

    This year’s colour is sure to make a mark not just in the fashion and makeup world but in design as well.

     

    Living Coral & Design

    Graphic design expert and writer Carrie Cousins has a lot of great things to say about Pantone’s selection for this year.

    The colour has already been inspiring great designs and can be used in gradients and colour swatches. Cousins says that although the colour can be perceived as feminine, it can still be used in various ways for all kinds of projects that cater to everyone.

    As you can see, Living Coral is a good bet for enhancing designs and creative projects.

     

    Logos love Coral!

    What about logos? Living Coral is a good option if you are looking to make your logos more joyful and optimistic.

    Not sure where to start? We’ve got you covered! Our Creative Director (and design expert) Marcy, took some of the logos that she has designed over the years and beautifully infused them with this new colour.

    Here are three logos inspired by Pantone’s 2019 Colour of the Year, Living Coral:

    Hope you are inspired and happy designing!

    LET'S LIGHT A FUSE!

    We want to hear about your biggest, boldest ideas.

    Please fill out the form below and let's start a conversation. Want to chat in person? No problem, give us a call or email us directly. 

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    /*** Caldera Form Styling***/ /*** THIS CHANGES THE LOOK OF THE FORM FIELDS ***/ .caldera-grid .form-control { padding: 16px; height: auto; box-shadow: none; background: transparent; color: #fff; border: 2px solid #fff; } /*** THIS CHANGES THE BUTTON STYLE ***/ .caldera-grid input[type=submit] { padding: 10px 16px; border-radius: 2px; background: transparent; color: #fff; font-size: 20px; border: 2px solid #fff; float: right; transition: all 0.3s ease-in-out; } /*** THIS CHANGES THE BUTTON HOVER STYLE ***/ .caldera-grid input[type=submit]:hover { background: rgba(255,255,255, 0.2); border-color: transparent; color: #fff; } .caldera-grid .form-control:focus { border-color: #fff; box-shadow: inset 0 1px 1px rgba(255, 255, 255, .075), 0 0 8px rgba(255, 255, 255, .6); } /*** THIS CHANGES THE PLACEHOLDER TEXT COLOR WHICH IS IMPORTANT FOR THIS PARTICULAR STYLE ***/ input::-webkit-input-placeholder { color: #fff !important; } input:-moz-placeholder { /* Firefox 18- */ color: #fff !important; } input::-moz-placeholder { /* Firefox 19+ */ color: #fff !important; } input:-ms-input-placeholder { color: #fff !important; } textarea::-webkit-input-placeholder { color: #fff !important; } textarea:-moz-placeholder { /* Firefox 18- */ color: #fff !important; } textarea::-moz-placeholder { /* Firefox 19+ */ color: #fff !important; } textarea:-ms-input-placeholder { color: #fff !important; }

    7 Reasons Why You Need a Website in 2019

    7 Reasons Why You Need a Website in 2019

    7 Reasons

    Why You Need a Website in 2019

    By Emanuel Henriques, Atomivox Services Director

    “Well, I have a business but I don’t really need a website. I have a facebook page.”
    Give or take, any person within the web design business has heard this type of reply at least once. But guess what, unless you’re not interested in growing your business, you really need one!

     

    As the world plunges into the boiling digital pool, any business of any size, HAS to keep up and stay relevant. Otherwise, the odds of becoming a dinosaur are remarkably high (and we all know what happened to them). These days, having a website means a lot more than just selling your products or promoting your services.

    Still unsure about why you should get yourself a website? Well, here are 7 reasons why:

     

    1 – Everybody else is doing it

    Sounds like a follow-the-leader-Simon-says type of a reason, huh? But look from this perspective – if you don’t have a website then there’s absolutely nothing stopping potential clients to search and find your competitor’s website instead. Which means they’ll buy their products, not yours. More than ever before, a consumer googles and researches online when looking for something. If your business can’t be found on the web, customers will certainly take their money somewhere else. So, keep up with the pack and spruce up your digital flair!

    2 – It’s expected!

    It’s 2019, guys and girls. Any company under the sun has a website these days, so I dare you to keep a straight face while telling a client in 2019 that your company doesn’t have a website. Access to information is almost too easy and instantaneous. Anybody can pop-up a laptop or jump on the phone and simply search for something. No one is going to take your business seriously if you don’t have a website with relevant information.

    3 – Showcase what you have to offer

    Having your own digital presence will allow you to display what you have to offer and why customers should do business with you and not your competition. Make sure your product images and videos truly make an impression. Like on a physical shop, you care what your storefront looks like. A website shouldn’t be different. Doll up and start selling!

     

    4 – Social cred

    Having a website alone doesn’t fix the problem. Actually, that’s just the tip of the iceberg when starting to think ‘digitally’. Credibility is an absolute key to affect and steer a consumer to choose one product over the other. 90% of consumers stated that online reviews influence their buying decisions. While you cannot fully control what’s being said about your business on Yelp or others, you HAVE to at least maximize the exposure of your own customer’s experiences. Let your happier clients fly the flag for you. And make sure you always include a nice testimonial section to impress potential visitors and induce them to engage.

    5 – Control what’s being said

    Social media channels are vibrant and packed with information, being shared and respawned a zillion times. Unfortunately, there’s no way to control what is being said about your own business but having a website allows you to at least harness your narrative, and start influencing the public perception of your brand. Find the right voice and tone to express your brand’s personality and reach out to your specific crowd. Link all your social media channels to your website and don’t underestimate the power of blogging! Share your passion for your business with your audience and stay true to what you stand for.

    6 – Let Google know you exist

    Googling is equivalent to searching. Recent studies disclosed that 81% of consumers research online before making a purchase. This is valid for any type of product, not necessarily only online sales. Could be a house, a car, a pair of shoes or finding a nice resort to spend your summer vacation. Maximize the odds of showing up on Google by setting up proper SEO on your website, using the right keywords and the right strategy to make it happen. If Google can find you, everyone else can.

    7 – The New York syndrome

    New York: the city that never sleeps, right? Well, let’s transpose that to websites and marketing. Wouldn’t it be nice to have a salesperson that never sleeps, never takes a day off, never asks for a raise and doesn’t mope about sunny vacations? Well, shift the way you think about websites as something more than a digital face for your business. It can and should be a sales machine, a lead magnet and an ambassador to your brand.

    When done correctly, a website can become the best salesperson you have in your organization. Need help creating a compelling website? Atomivox offers state-of-the-art website design and branding that will help lead your business to success.

    LET'S LIGHT A FUSE!

    We want to hear about your biggest, boldest ideas.

    Please fill out the form below and let's start a conversation. Want to chat in person? No problem, give us a call or email us directly. 

    email
    hello@atomivox.comphone
    +351.969.445.903 pt
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    /*** Caldera Form Styling***/ /*** THIS CHANGES THE LOOK OF THE FORM FIELDS ***/ .caldera-grid .form-control { padding: 16px; height: auto; box-shadow: none; background: transparent; color: #fff; border: 2px solid #fff; } /*** THIS CHANGES THE BUTTON STYLE ***/ .caldera-grid input[type=submit] { padding: 10px 16px; border-radius: 2px; background: transparent; color: #fff; font-size: 20px; border: 2px solid #fff; float: right; transition: all 0.3s ease-in-out; } /*** THIS CHANGES THE BUTTON HOVER STYLE ***/ .caldera-grid input[type=submit]:hover { background: rgba(255,255,255, 0.2); border-color: transparent; color: #fff; } .caldera-grid .form-control:focus { border-color: #fff; box-shadow: inset 0 1px 1px rgba(255, 255, 255, .075), 0 0 8px rgba(255, 255, 255, .6); } /*** THIS CHANGES THE PLACEHOLDER TEXT COLOR WHICH IS IMPORTANT FOR THIS PARTICULAR STYLE ***/ input::-webkit-input-placeholder { color: #fff !important; } input:-moz-placeholder { /* Firefox 18- */ color: #fff !important; } input::-moz-placeholder { /* Firefox 19+ */ color: #fff !important; } input:-ms-input-placeholder { color: #fff !important; } textarea::-webkit-input-placeholder { color: #fff !important; } textarea:-moz-placeholder { /* Firefox 18- */ color: #fff !important; } textarea::-moz-placeholder { /* Firefox 19+ */ color: #fff !important; } textarea:-ms-input-placeholder { color: #fff !important; }

    5 Typography Trends to watch out for in 2019

    5 Typography Trends to watch out for in 2019

    5 Typography Trends 

    to watch out for in 2019

    By Marcy Holland Henriques, Atomivox Creative Director

    In the crazy wonderful world of design, typography trends are always changing. Keeping up with them can often be daunting or overwhelming. Fortunately, we are here to help!
    Not only is it crucial to keep up with the latest font types, it is also important to understand how they are being used. Choosing a great font doesn’t always mean you’ll end up with good design.

    Let’s take a look at the font trends of 2019 and how you should use them.

     

    BIG AND BOLD

    I like big fonts and I cannot lie!

    Big and bold fonts were very popular in 2018 and it looks like we still can’t get enough! These fonts are great for website headers and will make a lasting impression on your printed material.

     

    MINIMAL & CLEAN DESIGNS

    Love Apple’s website? Who doesn’t?

    Their use of minimal and clean design patterns is one indication of how trendy and popular this font is becoming.

    Lato is a great example of this and you can bet 2019 will bring us more fonts like these.

     

    UNIQUE SCRIPT FONTS FOR LOGOS & BRANDING

    Want to convey that your business is unique and different?

    A nice script font for your logo could be just the ticket. The popularity of script fonts are still on the rise. These fonts are great for logos, title fonts or t-shirt designs.

     

    VARIABLE FONTS GIVE YOU ENDLESS POSSIBILITIES

    You’ll get more “bang for your buck” with variable fonts, which are rising in popularity.

    By using different weights and styles for one single font you can create many different designs.

    One of my go-to fonts is the Roboto typeface.

     

    TEXT WITH GRADIENTS

    Like it or not, we aren’t done with gradients just yet.

    Last year, gradients had a huge impact in the design world. Companies like Instagram and Apple are making good use of this technique and it looks like everyone loves this trend.

    Bright contrasting gradient with text is a guaranteed home run for 2019.

    So, there you have it! Now you are well-equipped to tackle this year’s top fonts and design trends. Are you interested in even more unique branding and design ideas and services for yourself or your company?

    Take your branding to the next level with Atomivox’s branding and design services.

    LET'S LIGHT A FUSE!

    We want to hear about your biggest, boldest ideas.

    Please fill out the form below and let's start a conversation. Want to chat in person? No problem, give us a call or email us directly. 

    email
    hello@atomivox.comphone
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    /*** Caldera Form Styling***/ /*** THIS CHANGES THE LOOK OF THE FORM FIELDS ***/ .caldera-grid .form-control { padding: 16px; height: auto; box-shadow: none; background: transparent; color: #fff; border: 2px solid #fff; } /*** THIS CHANGES THE BUTTON STYLE ***/ .caldera-grid input[type=submit] { padding: 10px 16px; border-radius: 2px; background: transparent; color: #fff; font-size: 20px; border: 2px solid #fff; float: right; transition: all 0.3s ease-in-out; } /*** THIS CHANGES THE BUTTON HOVER STYLE ***/ .caldera-grid input[type=submit]:hover { background: rgba(255,255,255, 0.2); border-color: transparent; color: #fff; } .caldera-grid .form-control:focus { border-color: #fff; box-shadow: inset 0 1px 1px rgba(255, 255, 255, .075), 0 0 8px rgba(255, 255, 255, .6); } /*** THIS CHANGES THE PLACEHOLDER TEXT COLOR WHICH IS IMPORTANT FOR THIS PARTICULAR STYLE ***/ input::-webkit-input-placeholder { color: #fff !important; } input:-moz-placeholder { /* Firefox 18- */ color: #fff !important; } input::-moz-placeholder { /* Firefox 19+ */ color: #fff !important; } input:-ms-input-placeholder { color: #fff !important; } textarea::-webkit-input-placeholder { color: #fff !important; } textarea:-moz-placeholder { /* Firefox 18- */ color: #fff !important; } textarea::-moz-placeholder { /* Firefox 19+ */ color: #fff !important; } textarea:-ms-input-placeholder { color: #fff !important; }

    We made the Top Ten!

    We made the Top Ten!

    We made the Top ten!

    Are we starting to see a trend?

    We design something, people like it, share it and magic happens. Atomivox is honored to feature in this month’s #Divi Design Showcase.

    A big congratulations to all of this month’s featured designs. We’ve got some stiff competition.

    Check out the original article at the Elegant Themes website!

    LET'S LIGHT A FUSE!

    We want to hear about your biggest, boldest ideas.

    Please fill out the form below and let's start a conversation. Want to chat in person? No problem, give us a call or email us directly. 

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    /*** Caldera Form Styling***/ /*** THIS CHANGES THE LOOK OF THE FORM FIELDS ***/ .caldera-grid .form-control { padding: 16px; height: auto; box-shadow: none; background: transparent; color: #fff; border: 2px solid #fff; } /*** THIS CHANGES THE BUTTON STYLE ***/ .caldera-grid input[type=submit] { padding: 10px 16px; border-radius: 2px; background: transparent; color: #fff; font-size: 20px; border: 2px solid #fff; float: right; transition: all 0.3s ease-in-out; } /*** THIS CHANGES THE BUTTON HOVER STYLE ***/ .caldera-grid input[type=submit]:hover { background: rgba(255,255,255, 0.2); border-color: transparent; color: #fff; } .caldera-grid .form-control:focus { border-color: #fff; box-shadow: inset 0 1px 1px rgba(255, 255, 255, .075), 0 0 8px rgba(255, 255, 255, .6); } /*** THIS CHANGES THE PLACEHOLDER TEXT COLOR WHICH IS IMPORTANT FOR THIS PARTICULAR STYLE ***/ input::-webkit-input-placeholder { color: #fff !important; } input:-moz-placeholder { /* Firefox 18- */ color: #fff !important; } input::-moz-placeholder { /* Firefox 19+ */ color: #fff !important; } input:-ms-input-placeholder { color: #fff !important; } textarea::-webkit-input-placeholder { color: #fff !important; } textarea:-moz-placeholder { /* Firefox 18- */ color: #fff !important; } textarea::-moz-placeholder { /* Firefox 19+ */ color: #fff !important; } textarea:-ms-input-placeholder { color: #fff !important; }