Amplify Your Brand: How to create effective messaging for your business success

    Amplify Your Brand: How to create effective messaging for your business success

    Amplify Your Brand:

    How to create effective messaging for your business success

    By Guimel Sibingo, Atomivox Communications Manager

    Throughout history, storytelling has taken many shapes and forms. From visually stimulating films to inspiring art, story has the power to move us and elevate our experience as human beings.

    That’s why this medium is such a powerful tool that can be used in your marketing and business. But there are challenges, of course. With so many other things vying for people’s attention, how can businesses make sure customers pay attention to their message?

    There is one rule that if followed, will guarantee your business success:

    Keep it simple
    Why is this, you may ask? The truth is, most people go about their day concerned about what matters to them. They are often unwilling to engage with anything that may take up an increased amount of time that could be dedicated to their job, family, relationships, and personal concerns.

    The simpler you keep your messaging, the greater the likelihood that individuals will engage with your brand.
    But does keeping it simple mean it has to be “dumbed down”? Not necessarily. Just because a message is told in an easy-to-understand way does not mean it should lack depth or complexity.

    It simply means that your message needs to be loud and clear, fully capable of grabbing your audience’s attention immediately.

    Want to know how to do this? Here are three ways to make your communication simple and accessible.

    1. Clarify your message

    Clarity is key if you want to be effective in your communication. If you don’t know what you are about as a company, how will you expect others to understand you?

    It is important for every business to do some serious soul searching regarding what they are about and what main message they want to communicate to their audience.

    Start with these three questions

    1. Who is my audience?
    2. How do I want my customer to respond to my message? (Buy something? Use my services?)
    3. What part of my company’s story will most resonate with that audience and encourage them to respond in the way I intend?

    If you start by answering these three questions, you are well on your way towards a more clarified message.

    2. Choose an angle and keep it succinct.

    Bringing clarity to your message may be more difficult than it seems. What if your business employs different types of services that don’t fit into a neat, easy-to-understand message?

    Is it even possible to boil it down?

    Yes it is, but it may require for you to be very surgical about what you select as your main message. Choose one aspect of your message that means the most to you and your company and run with that.

    This doesn’t mean that the rest of your overall message is lost. More information can be added and used in other areas of your communication, such as, your website, a blog, social media, webinars, presentations, and more.

    Choosing an angle and sticking to it simply means that you are giving people an easy-to-find doorway through which they can enter into your world. Once they are in, you are then free to add as much additional information as is necessary.

    3. Stick to it

    Once you’ve created a simple, clear and easy-to-understand message, be sure to stick to it! One of the biggest mistakes that companies make is not being consistent with their message across the board. Inconsistency confuses customers.

    Be sure to stick to your message plan, keep it clear and you’ll find that your customers will respond positively to what you have to offer.

    It’s not easy to come up with simple and clear messaging for your business but IT IS possible and the hard work will pay off.

    If you need a hand or would like a personalized outside opinion on how to best do that for your business, consider using our content marketing services here at Atomivox. Our expert team of writers and brand strategists are more than willing to help your business reach success when it comes to content and messaging.

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    7 Reasons Why You Need a Website in 2019

    7 Reasons Why You Need a Website in 2019

    7 Reasons

    Why You Need a Website in 2019

    By Emanuel Henriques, Atomivox Services Director

    “Well, I have a business but I don’t really need a website. I have a facebook page.”
    Give or take, any person within the web design business has heard this type of reply at least once. But guess what, unless you’re not interested in growing your business, you really need one!

     

    As the world plunges into the boiling digital pool, any business of any size, HAS to keep up and stay relevant. Otherwise, the odds of becoming a dinosaur are remarkably high (and we all know what happened to them). These days, having a website means a lot more than just selling your products or promoting your services.

    Still unsure about why you should get yourself a website? Well, here are 7 reasons why:

     

    1 – Everybody else is doing it

    Sounds like a follow-the-leader-Simon-says type of a reason, huh? But look from this perspective – if you don’t have a website then there’s absolutely nothing stopping potential clients to search and find your competitor’s website instead. Which means they’ll buy their products, not yours. More than ever before, a consumer googles and researches online when looking for something. If your business can’t be found on the web, customers will certainly take their money somewhere else. So, keep up with the pack and spruce up your digital flair!

    2 – It’s expected!

    It’s 2019, guys and girls. Any company under the sun has a website these days, so I dare you to keep a straight face while telling a client in 2019 that your company doesn’t have a website. Access to information is almost too easy and instantaneous. Anybody can pop-up a laptop or jump on the phone and simply search for something. No one is going to take your business seriously if you don’t have a website with relevant information.

    3 – Showcase what you have to offer

    Having your own digital presence will allow you to display what you have to offer and why customers should do business with you and not your competition. Make sure your product images and videos truly make an impression. Like on a physical shop, you care what your storefront looks like. A website shouldn’t be different. Doll up and start selling!

     

    4 – Social cred

    Having a website alone doesn’t fix the problem. Actually, that’s just the tip of the iceberg when starting to think ‘digitally’. Credibility is an absolute key to affect and steer a consumer to choose one product over the other. 90% of consumers stated that online reviews influence their buying decisions. While you cannot fully control what’s being said about your business on Yelp or others, you HAVE to at least maximize the exposure of your own customer’s experiences. Let your happier clients fly the flag for you. And make sure you always include a nice testimonial section to impress potential visitors and induce them to engage.

    5 – Control what’s being said

    Social media channels are vibrant and packed with information, being shared and respawned a zillion times. Unfortunately, there’s no way to control what is being said about your own business but having a website allows you to at least harness your narrative, and start influencing the public perception of your brand. Find the right voice and tone to express your brand’s personality and reach out to your specific crowd. Link all your social media channels to your website and don’t underestimate the power of blogging! Share your passion for your business with your audience and stay true to what you stand for.

    6 – Let Google know you exist

    Googling is equivalent to searching. Recent studies disclosed that 81% of consumers research online before making a purchase. This is valid for any type of product, not necessarily only online sales. Could be a house, a car, a pair of shoes or finding a nice resort to spend your summer vacation. Maximize the odds of showing up on Google by setting up proper SEO on your website, using the right keywords and the right strategy to make it happen. If Google can find you, everyone else can.

    7 – The New York syndrome

    New York: the city that never sleeps, right? Well, let’s transpose that to websites and marketing. Wouldn’t it be nice to have a salesperson that never sleeps, never takes a day off, never asks for a raise and doesn’t mope about sunny vacations? Well, shift the way you think about websites as something more than a digital face for your business. It can and should be a sales machine, a lead magnet and an ambassador to your brand.

    When done correctly, a website can become the best salesperson you have in your organization. Need help creating a compelling website? Atomivox offers state-of-the-art website design and branding that will help lead your business to success.

    LET'S LIGHT A FUSE!

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    Three 1950’s Marketing Tips to Help Your Business Grow in 2019

    Three 1950’s Marketing Tips to Help Your Business Grow in 2019

    THREE 1950’s MARKETING TIPS

    TO HELP YOUR BUSINESS GROW IN 2019

    By Kevin Mullins, Atomivox Managing Director

    Elk City, Oklahoma is a quintessential all-American oil-and-cattle town in the heart of tornado alley. A few coffee shops, truck stops, and a local high school…not much happens there, but back when local jukeboxes were spinning Elvis, Elk City was buzzing with travelers heading out west on Route 66.

    A few years ago, I got to visit Elk City’s Route 66 museum. Between the classic cars and antiques, I found a treasure-trove of mid-century marketing; glowing neon and hand-painted porcelain signs, concert posters and antique gas pumps with lighted glass globes.

    Marketers in the 1950s had only seconds to grab a driver’s attention and steer it into sales.

    Imagine trying to build an inbound marketing strategy to convert customers at 65 miles-per-hour! They deserve serious props. Here are three marketing insights I learned from the mid-century masters on Route 66:

     

    1. BUILD WITH THE RIGHT MATERIAL

    Unlike our cheap, modern plastic everything, marketing tools in the past were substantial and built to last. You can still find antique neon signs that work like they did when new!

    Today, a well-built, thoughtful website is essential to success. Many brands make the mistake of either going too small (to save money) or too big (buying more than they need). Options like Squarespace are great for solopreneurs, and custom development is vital for more substantial needs but, for everyone else, WordPress is a viable middle option to grow with you as your company grows.

    According to Kinsta, WordPress powers 32% of all websites! It has an active developer community, integrations to enterprise business tools and teams like ours who understand how to leverage it to accelerate growth.

    Plus, when you’re ready for custom development, WordPress is a rock-solid base to develop on.

     

    2. COMMUNICATE CLEARLY

    Even if your SEO is perfect, nothing hurts on-site conversion more than a confusing message. Marketers in the 1950’s only had a few seconds to say what they were selling before the driver whizzed past:

    Eat Here!
    Rooms Available!
    Fuel up!

    Like traffic on Route 66, visitors to our websites decide to stop in or keep going in under 5 seconds.

    Make sure your webcopy is crystal clear, laid out well and free from jargon that no one but you understands.

    Reduce slow loading times with good SSD hosting, small image sizes, and correct links. Having done all that, you may discover that clearing up a vague message may reduce your bounce rate.

    Clarify your message and watch interest in your brand skyrocket.

    3. LEVERAGE SOCIAL CRED

    In the 1950s, nearly every gas pump, barn-side advert, or porcelain sign had some sort of brand association. They knew that people would more likely to pull in if they saw a recognisable brand logo. Ask yourself:

    How can I apply credibility to my website?
    Can I showcase the brand names I use or sell?
    Am I publicising my local, regional or global partnerships?
    Am I gathering and showcasing customer testimonials?

    While times may have changed, visitors are still more likely to engage if they see brands they’re familiar with, testimonials, or ratings that indicate other people value your service.

    Don’t be afraid to leverage credibility as a way to elevate your authority and reliability in your field. It will lead to increased customer engagement.
    We have a tendency to overlook or smirk at marketing techniques from the past. While the mediums for marketing are changing, much is still the same. Weave these tips into your digital strategy, and you will see results.

    If you are looking for additional marketing chops to help improve your business, Atomivox has got you covered. Our creative marketing, branding and web designs turn heads and help brands grow.

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    FEELING STUCK? THREE TIPS TO BOOST YOUR MARKETING COPY

    FEELING STUCK? THREE TIPS TO BOOST YOUR MARKETING COPY

    FEELING STUCK?

    THREE TIPS TO BOOST YOUR MARKETING COPY

    By Guimel Sibingo, Atomivox Communications Manager

    Writing good marketing copy can be challenging. On some days, your creativity is off the charts, producing copy that is new and exciting. On other days, it can be hard to get a single word out that you are satisfied with.
    Whether you are a professional writer or a business owner seeking to improve your marketing copy, we’ve put together three tips that will help you write better and spark that creativity.

    GET INSPIRED

    “There will always be someone better than you.”
    This statement makes some people feel discouraged, but we want to show you that you don’t have to feel discouraged by it! There has been amazing marketing work done over the years, and all of it is at your disposal, ready to be used for inspiration. Before you write, take a look at some of your favorite marketing copy samples. What are the company websites you admire? What advertisements have caught your eye over the years? What’s that one social media account that takes their copy to the next level? Reading through excellent work will encourage you to strive for greatness and improve your craft.

    GET STARTED

    Inspiration is a great way to spark that creativity but it’s tempting to get stuck there and become insecure about your own writing ability. Maybe you’ve been staring at that blank page in front of you thinking about which words to write.

    Unlike what the Natasha Bedingfield song says, you don’t have to wait for inspiration to come before you do something about it. Sometimes the best way to get over that slump is to just start writing! Don’t worry about what comes out at first. Put any or all ideas down. You may end up with a good one.

    GET TO KNOW WORDS

    Writing is all about words (duh!), and how those words come together to create an effective message. Within that effort is the necessity to become familiar with all types of words that will make your writing more efficient and compelling. Be sure to research what the buzzwords are in your field and include them throughout. And of course….always keep a dictionary or a thesaurus browser window open! You can check those when you feel like changing your words up a bit. Many times it only takes one word change to improve that sentence or statement.
    Writing good marketing copy is not easy but if you give it the right energy it can be fun and exciting. No matter where you are in your career, you can use these three tips to help improve the writing process.

    If copywriting isn’t your forté and need a team to help you, click here give us a shout. Take your messaging to the next level through clear, concise and compelling copy produced by our expert writers.

    Happy Writing!

    IGNITE SERIOUS GROWTH WITH STORY-DRIVEN COPY

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    Email: The Internet’s Cockroach

    Email: The Internet’s Cockroach

    Email: The Internet’s Cockroach.

    Odd title, huh!? Myth or not, we have all heard about cockroaches’ natural resilience and their infamous ability to survive a nuclear holocaust. True or not, it offers us a great example of how to adapt and survive. In our connected, mega-social, app-driven world, Email is a perfect example of the relentless and sheer determination to stay alive against all odds.

    Since the dawn of the internet, it’s hallmark purpose has been closely linked with communication – engaging, reaching out, personal expression or relaying information. Email is undeniably one of the very first digital milestones in history, and despite its relative age, it is still astonishingly relevant in 2019.

    If we peer back in time, a countless number of communication platforms have appeared, peaked, and slowly faded into digital oblivion. Yahoo Messenger, AOL, ICQ, MSN, and other instant messaging programs; Social platforms like MySpace and Hi5, or even remote IRC, all represented different ways to communicate. Slowly but surely, the world witnessed the rise of Social Media, awing us all with its supernatural ability to share and spread information as wildfire. Facebook, Instagram, Twitter, Tumblr, YouTube, and many others have become the weapon of choice for any corporation, business or organization to effectively promote their products and services and stay updated and relevant to an ever-changing populous.

     

    The very first email was sent (and received) in 1971! So, how does email still fit in 2019? How does it stand against newer, trendier social media platforms?

    Facts first, around 90% of adults in the US claim to use email on a regular basis. That’s a massive amount of people! When compared to 70% usage of social media, it sounds even more impressive. Even though email doesn’t have all the bells, whistles, and fancy features flaunted by its newer communication cousins, the numbers alone should convince us. Email matters and it must be a cornerstone of any digital marketing strategy.

     

    Here are 5 Email Strategy tips:

    1. Don’t be a nag.

    Regular email communication is an easy way to stay connected with your customers. Yet it is incredibly important not to overwhelm. Defining the frequency and the amount of information is key. We all want sales and we’re passionate about our companies, but the consequences of trying too hard with too much can end up labeling our newsletters as worthless spam.

     

    2. It’s not you. It’s them.

    A successful newsletter should provide your readers with the content and information they actually care about. It is tempting to talk about ourselves but keeping our own egos aside and focusing on what our customers want to read and know will increase engagement.

     

    3. Make it worth opening.

    The fact someone gave us their email address doesn’t necessarily mean they’ll read our emails. Assume nothing and aim to include content that serves your readers, making them eager to open, read and ultimately, engage – like a good book you simply can’t put down! Most importantly, write your content to match your brand and make it sound as authentically you as possible.

     

    4. Rinse and repeat.

    Content and good writing are absolutely essential but you can’t neglect the scientific side. Analytics, keywords and other associated data points can and should be a part of how and what to write. When in doubt, experiment with different approaches and don’t be afraid to try something new. Iterations and engagement tracking can help you find the right balance and voice. Try different headlines, layouts, and even laser-focused content written to what you already know about your readers. A/B testing is no longer relegated to web design and can/should be an effective part of your email strategy.

     

    5. Hold Fast!

    Before you jump behind your digital typewriter and start flinging words out of your fingers, focus on creating a strategy first. What are you trying to achieve? How will you measure success? Who are you writing for? Create a battle plan that is consistent with your brand and the rest of your digital marketing efforts. Your ‘wasted’ time planning will pay dividends later, especially when your emails, campaigns, and social media channels are all buzzing with eager fans. Devise a plan and stick to it!

     

    Conclusion

    Some might say email is on its dying gasp as the younger generations take the oars of the digital world. Perhaps…but for now, the metrics prove that the good ‘ole email, the cockroach of the internet age, is still the juggernaut of online communication and deserves its place in any successful marketing strategy. Use it wisely.

    By Emanuel Henriques, Atomivox Project Manager and Services Director

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    11 Musts for working with a remote team

    11 Musts for working with a remote team

    11 musts for working with a remote team.

    Have you ever stumbled into a dark corner of the internet and wondered “what did I just read?” Apparently, a debate is raging on whether our earth is flat or round. Shocked? Me too…well, kind of. We can leave that argument to the basement brigade and agree on something that is no longer debatable: when it comes to digital, our world is flat. Technology has gone global.

    Which brings me to the subject of working with remote teams. Once an organization reaches a certain level, working with remote teams should be on your radar. I still remember when outsourcing was a dirty word in America and in certain legacy circles, it still is. Fast-forward to 2019. Today, most modern, agile brands agree that niche skills can be found anywhere. While not for every organization, outsourcing design or other digital work to an external agency is a great addition to (or alternative for) doing the work in-house.

    Digital agencies are everywhere with some outsource design and digital marketing agencies performing better than local rivals. And therein lies the trap. Outsourced projects fail, all the time, but branding, web design, and digital marketing projects rarely fail for lack of skill. If/when projects do fail, the failure was often predictable and avoidable.

    If you’re considering working with a remote design agency in 2019 here are a few “musts” to increase your chances of success (in no particular order):

     

    1. Keep multiple lines of communication.

    Talking, texting, video calls and emailing on a regular basis keeps a digital project healthy. Lack of or erratic, difficult communication is a red flag.

     

    2. Define project contributors and project scope.

    Roles, responsibilities, and expectations should be well documented. Results should be detailed and discussed not only before but during the project, along with milestones and expected outcomes.

     

    3. Manage well.

    Demand suitable PM tools like Asana, ClickUp, Basecamp, Trello, Jira, Git, Confluence, Redbooth, etc. to be used. If not, walk away. Notepads and Post-it notes are no longer sufficient for today’s complex projects.

     

    4. Create a red line.

    Just like the U.S. and Russia during the Cold War, you should delegate project owners on both the delivery and receiver side. These two individuals should have some decision-making authority while acting as a conduit for communication. This reduces noise and confusion and increases efficiency.

     

    5. Make feedback compulsory.

    Short feedback loops and regular, mandatory project stand-ups (in person or via a good video platform) detect confusion and problems before they mutate into project killers. Ideally, progress reviews should happen every two weeks and no more than every four.

     

    6. Sign on the bottom line.

    Contracts, project scopes and NDA’s, etc. protect everyone’s vital interests. When disagreements arise, having signed terms helps resolve any dispute. Do it properly, get everything in writing before you go any further.

     

    7. Wear name tags.

    Know who’s who. Everyone should know who’s involved, if there are contributing 3rd parties and what falls within each’s sphere of responsibility. No one should ever be surprised by the sudden appearance of a contractor, freelancer or middleman, especially if they weren’t aware of that party’s involvement at the outset.

     

    8. Language and culture.

    Never assume that because a remote agency speaks your language, they understand you. Language fluency does not equal cultural fluency. Where possible, you should work with partners who understand where you’re coming from, what you’re saying and the cultural context in which you’re saying it.

     

    9. All-singing, all dancing, all the time.

    No one person, agency or partner can be an expert at everything. Seek qualified niche partners where specific skills are needed and be cautious of anyone who claims they can do it all, perfectly.

     

    10. Start with the end in mind.

    A positive shift is happening in the digital marketing world. Agency managers are realizing that outcomes are more important than outputs. It is extremely difficult for an agency to measure success if the objectives are fuzzy. Choose a qualified agency partner to help you define realistic goals tied to business needs then work towards achieving them.

     

    11. Term limits.

    Make sure the terms of engagement for your project are clear for all parties involved. Is the project fixed price, fixed term? Time and materials? Tied to outputs (deliverables) or to outcomes (our favorite)? If you’re working with multiple partners or specialists, make sure the terms match the engagement for each party.

    Working with a remote team or agency can bring incredible advantages, provided you stay vigilant. The pitfalls are real and the graveyard of failed projects is vast. If however, you engage the right niche partners, clearly articulate the objectives and work on strengthening the fundamentals, big rewards are in store.

    By Kevin Mullins, Atomivox CEO and Managing Director

    Connect with him on twitter @kevinmullinslx.

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