Blog

Things we say about things.

Why We Believe In Disruptor Brands

Why We Believe In Disruptor Brands

A disruptor brand sees the world differently than other companies. For them, the status quo isn't something to conform to; it's a pattern in need of disruption. Can your brand become a disruptor?
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Would You Wear Your Logo?

Would You Wear Your Logo?

The Importance of Brand Context I'm the proud son of an oilman. For over 35 years, my dad operated oilfields, drilling stations, and electrical plants in Southern California's central valley. He got up every day at 5:30 AM, made his breakfast and headed out the door...

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Design A Better Brand For Your Service-Based Company

Design A Better Brand For Your Service-Based Company

If you're in the services industry, you're focused on getting the job done. You've built your business on stuff like excellent service, great products, and growing by word of mouth. These are as essential as ever, but the rules of the game have changed. Gone are the...

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The Atomivox Rebrand

The Atomivox Rebrand

Brand positioning is a curious thing. Miss it, and you become a commodity. Find it, and like Popeye, you open up a can of success for your brand. By Kevin Mullins, Atomivox Managing Director For nearly five years, clients have come to Atomivox to build brands that...

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