Did you know that on average, outbound leads cost 61% more than inbound leads?
If your sales and marketing strategy consists solely of outbound rather than inbound marketing, then you may be going about things wrong. And you may not be utilizing your marketing spend in the best ways possible.
Not convinced? Then here are seven inbound marketing strategies and benefits you need to know.
1. It’s Very Cost-Efficient
As we mentioned in the introduction, inbound leads cost 61% less than outbound ones.
Consider all the ways you can do inbound marketing: blogs, social media, e-books, webinars, landing pages, calls to action, and videos. Even if you don’t have an in-house marketing team, there are many of these that you can do on your own, or with a little bit of outside help.
Because of this, it costs a lot less to carry out these strategies than with outbound marketing. For example, you can hire a copywriter to write regular blogs for your website and it wouldn’t cost very much when compared with something like print ads and TV commercials.
2. You’ll Get Better Quality Leads
With outbound marketing, you’re most likely doing things like making cold calls, renting booths at conferences, along with the methods mentioned above.
The problem with these types of marketing strategies? You’re casting a wide net, with no guarantee that you’ll get the “fish” you want. This means a lot of wasted marketing dollars with little ways to prove ROI.
With inbound marketing, instead of you going to the customers, customers come to you. As a result, they’ll be higher quality leads, which means you’ll get a fantastic ROI.
3. It Helps With Brand Awareness
When you can get your content out in front of your desired audience, you can take the level of awareness from just a small local pool to potentially the entire world!
As far as ROI goes, it doesn’t get any better than this. When so many people see your content and they like it, you’re more likely to get leads in that are qualified.
Plus, if you put out good content, it’ll promote quickly on its own. People who like what you’ve shared will share it within their own groups, and round and round your content goes.
As you can see, brand awareness can quickly explode if you do inbound marketing right.
4. It Builds Brand Credibility and Customer Trust
If you’re just starting out, then it may be hard to get people to trust your brand at first. While you’re growing your brand awareness, this can also build trust and credibility for your name.
We get it. It’s hard to be patient. You may feel antsy waiting for customers to come to you, but trust us—this is the right way to go about things.
Modern consumers are sick and tired of intrusive calls from salespeople, so you don’t want to continue annoying them with outbound marketing.
Instead, if you can build a strategy that gives them space, you’ll remain top of mind when they need you. Plus because you positioned yourself properly, and gave them the space they need, they’ll be pleased with their previous interactions with you and more likely to convert when the time is right.
Photo by PhotoMIX Ltd. from Pexels
5. Search Engine Optimization (SEO) Is a Must
Search engine optimization (SEO) is where you strategically sprinkle your writing with keywords that your desired audience often searches. Not only can you use these keywords on your website and blog posts, but you can also use them for things like video captions, titles, and descriptions.
The better you can grasp SEO, the higher your website will rank on search engine results pages (SERPs).
Considering the fact that users rarely look past the first page (or even the first 5 results!), it’s extremely important that you rank as high as possible. Or else, you risk not being visible to your desired audience at all.
Photo by Tracy Le Blanc from Pexels
6. Take Advantage of Social Media
Today, social media isn’t just a fun tool for the regular person. It’s a way for informed consumers to quickly research and connect with the brands they care about.
If your business doesn’t already have social media accounts (unlikely), then you need to start them pronto. You could be losing out on tons of customers, especially if they’ve been searching for your brand and see a lack of social media presence.
Not only is social media a great way for you to connect and engage with prospects and customers, but it’s also an excellent platform to share your content. If users like what you have to share, they’re able to reshare within their networks at the click of a button.
7. Use Influencer Marketing
Again, social media is a huge part of inbound marketing. Influencer marketing enables you to piggy back on their current following. Not only does this ensure you speak to the correct audience, but you also grabs the attention of consumers who already trust in these influencers, which means they’ll trust you by extension.
You can also collaborate with influencers to create content together. That way, it’s a beneficial relationship where you can utilize each other’s followings. You’ll also have “faces” to your brand that vouch for your services.
Use These Inbound Marketing Strategies to Increase Your Leads
Putting these inbound marketing strategies to work for your brand can accelerate your inbound leads dramatically.
However, the only way to get consistent and excellent results is to work with a digital marketing agency like Atomivox. We know how to define your goals, set them, and tweak your campaigns for the best results.
Tired of shooting in the dark with disconnected ideas and unplanned strategies? Drop us a line. We’ll design a customized inbound marketing strategy for you to deliver fantastic ROI for years to come.