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Would You Wear Your Logo?

Would You Wear Your Logo?

The Importance of Brand Context I’m the proud son of an oilman. For over 35 years, my dad operated oilfields, drilling stations, and electrical plants in Southern California’s central valley. He got up every day at 5:30 AM, made his breakfast and headed...
Design A Better Brand For Your Service-Based Company

Design A Better Brand For Your Service-Based Company

Hardhat-wearing, machinery running service-based companies are focused on getting the job done. For many of you, you’ve built your business on stuff like outstanding service, great products, and growing by word of mouth. I know, our managing director is the son...
The Atomivox Rebrand

The Atomivox Rebrand

Brand positioning is a curious thing. Miss it, and you become a commodity. Find it, and like Popeye, you open a can of success for your brand. By Kevin Mullins, Atomivox Managing Director For nearly five years, clients have come to Atomivox to build brands that stand...

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